When to post the produced content on social media?
When to post the produced content on social media?
Are all social networks the same? Not quite there. Even though their intent is to provide interaction between users, each has a different purpose. Thus, behaviors are also varied as there is a different way to consume and/or share information.
So it is necessary to be aware of the best day and time to post on social networks. Even if a fraction only sees the content of the platform's followers and users. After all, no one is on social media 24 hours a day.
However, timing to post is important to maximize your reach. In fact, if you post content when there are many users online, the chance of generating engagement like likes, shares, or comments is greater. The algorithm takes this attitude into account on many platforms and increases the reach of your content, even if it has been posted for a while.
Before posting, segment your audience
First, you need to analyze your niche and target your customers. Indeed, knowing which audience your company wants to reach is an essential step in adapting the days and times of publications. Once you have a good sense of habits, you can publish the right content at the right time. In addition to engagement, this ensures you reach your audience and maximize your brand's visibility.
The best days and times to post on social media
Despite recent forays into the Instagram web, the platform is used practically only through cell phones. That's why people tend to browse the feed less during working hours.
Thus, the best time to post on Instagram is from 11:00 am to 1:00 pm, and in the evening, after work, from 7:00 pm to 9:00 pm. The best days are Monday, Wednesday, and Thursday, with the largest part of the engagement being on Wednesday. On weekends, Saturday, at 5 pm, is a great time. Sunday is considered the worst day for posts on the network.
Unlike Instagram, Facebook users usually access the network on their computer and take advantage of the quieter hours of work to check the feed. Therefore, the best time to post is in the afternoon, especially between 1pm and 4pm. Platform usage has increased considerably on weekends as well. Thus, the best days are from Thursday to Sunday. The worst day? Tuesday. Run away from it!
LinkedIn is a social network for professional purposes. Therefore, it is not surprising that it is used during office hours. Therefore, the best days to post are on Tuesdays, Wednesdays and Thursdays, in the morning, between 10am and 11am. On the other hand, Weekends and holidays are the worst times to get engagement and visibility on LinkedIn, for obvious reasons.
