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What Is Digital Marketing

What Is Digital Marketing

Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email and mobile apps. Along with these online media channels, digital marketing is the method that companies use to promote goods, services and brands.

While digital marketing today is a vast system of channels into which marketers are required to integrate their brands, online advertising is far more complex than channels alone. To unlock the true potential of digital marketers, marketers need to immerse themselves in today's large and complex cross-channel world to discover strategies that make an impact through engagement marketing. Engagement marketing is the method of having meaningful conversations with prospects and returning customers based on the data you collect over time. By engaging customers in the digital landscape, you build brand awareness, establish yourself as a thought leader in the industry and put your company in the foreground when customers are ready to buy.

By implementing a digital omnichannel marketing strategy, marketers can gain valuable insight into target audience behavior while opening the door to new avenues of customer loyalty. In addition, companies can expect increased customer loyalty. According to a report by Invesp, companies with strong omnichannel loyalty strategies retain an average of 89% of their customers compared to companies with weak omnichannel programs, which have a retention rate of only 33%.

Components Of Digital Marketing

Digital marketing is spread across a large network of digital touchpoints that customers interact with multiple times a day. To make good use of these channels, you need to know each of them.

Paid Search. These ads are billed to you per click and may appear personalized when you enter certain search terms so that your ads are targeted to audiences who are searching for something specific.

Search Engine Optimization (SEO). SEO is the process of optimizing your website's content, technical setup, and accessibility so that your pages appear at the top of search engine results for a given set of keyword terms. Using SEO can help visitors come to your website if they exhibit behavior that includes searching for relevant products.

Content Marketing. Effective content marketing does not have an outsized advertising character, but serves to educate and inspire consumers who are looking for information. Providing your audience with relevant content can ensure that you are a thought leader and a reliable source of information.

Social Media Marketing. The key to effective social media marketing goes far beyond active social media accounts. You should incorporate social elements into every aspect of your marketing efforts to create as many peer-to-peer opportunities as possible.

Email Marketing. More than two decades later, email remains the fastest and most direct way to reach customers with important information. Today's successful email campaigns have to be incredibly engaging, relevant, informative and fun so that they don't end up in your customers' inboxes. To be successful, your marketing email needs to meet five basic characteristics. They should be reliable, relevant, conversational, coordinated and strategic across all channels.

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