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How To Use Facebook For Marketing

How To Use Facebook For Marketing

To successfully market your business on Facebook, you need to understand Facebook's unique capabilities and how it differs from other media. Just like you wouldn't broadcast radio ads on TV, you shouldn't do marketing on Facebook as you would in a magazine or on your website.

Don't Use Facebook for "Hard Selling"

People see Facebook as a fun social place where they can chat with friends, view photos and videos, and relax. You need to be part of the conversation and part of a community, rather than being a "stranger" to a business trying to sell aggressively.

Using advertising slogans, reposting a particular product or service, or providing product and price lists regardless of the associated interaction, results in logging out other users. You can also post negative comments about your company.

Have a clear goal and strategy.

It's important to have a clear goal for using Facebook and a strategy to get there. For example, a coffee shop may decide that it aims to increase the revenue generated by Facebook by 10% over the next 6 months. Your strategy may include:

Create a human voice for your company

Facebook users like to talk to other people, not business impersonal. Anyone who manages your Facebook Page should be able to write in a genuine, pleasant voice and use a style that suits your business. They also need permission to express it in their own words, not in corporate language or "official lines".

Post regularly

Unlike traditional media (such as magazines or television) or other online media (such as websites), social media relies on frequent updates.

Some guides recommend posting at least once a day, but the basics are posting when you have interesting content and measuring how often your audience wants to hear from you.

Encourage comments and respond quickly

Encourage other Facebook users to respond to your posts or post your own comments about your business or a topic that interests them and you. Respond immediately when they post; The best is in 24 hours. If you don't reply, your Facebook friends will become less inclined to interact with you and they will slowly walk away.

Use pictures and videos

Photos and videos are an important part of Facebook's appeal. Use them frequently to keep your friends busy and entertained.

Research shows that discounts and free gifts are the most popular reasons customers follow a company's Facebook page. In addition, competitions and games can be used to bring your site to life.

If so, make sure your surveys are concise and provide a survey link that users can easily click, ignore, or share with their friends.

Maintain your relationship

Building good relationships with other Facebook users takes time so be patient. Be serious about engaging in conversations, providing useful content, and developing loyal customer rewards to foster positive relationships.

Promote your facebook page

If you have a Facebook Page, promote it to your business so that your social network works with more traditional marketing methods. Include your Facebook address on letterheads, business cards and websites, in stores, in advertisements, and in your email signature.

Use Insights to learn about your customers

Facebook Insights can give you more information about the people who like your Page. Once you know the characteristics of your Facebook friends, you can customize your posts and offers to suit their needs and interests.

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