DO YOU KNOW WHAT TYPES OF VIDEOS TO USE ON SOCIAL NETWORKS?

Today, an image is worth a thousand words, and the walls of users are increasingly full of different types of videos. We must carefully decide which one is appropriate, according to what we want to communicate and the social network to which it is directed.

In recent years, different brands created content marketing strategies through the popularity of different types of videos to reach more target audiences and better position themselves in the market. An example of this is "live videos", as they will represent 17% of total Internet traffic in 2022 and will grow 15 times more, according to data from the Cisco company.

And even if a video by itself is very attractive and perfectly recorded; If it does not have certain characteristics or strategies in its contents, it will not generate any impact on people. Therefore, here you can see the different types of videos that brands have used in their content marketing strategies and what is the role that each one plays.

Different types of videos for different needs

Today, an image is worth a thousand words, and users' walls are increasingly full of different types of videos. We must carefully decide which one is appropriate, according to what we want to communicate and the social network to which it is directed.

Do you want to publicize a product? Or relaunch a brand? Is it necessary to use an influencer? These are just a few questions to determine which ones you are going to implement.

Explanatory video Short: it is intended to make it clear what the product and/or brand is about and offer a problem with an effective and entertaining solution.

The video humorously deals with a problem that afflicts us, what we leave after going to the bathroom. Also, regardless of the situation, explain how to fix it with a product and get the business noticed.

Demonstration video

They are short videos (about 20 to 60 seconds), where what is communicated is How does something work?, As a specific part of a product, brand, or application.

This type of video is widely used; for example, by fast-food applications to publicize how they work. All this with a clear objective: they call to action to download and use your application.

Video of a company

They are useful to make known what it is like, how it works and the type of employees they have; as well as to expose the guidelines of the company, but in a fresher way.

Why can it be a good resource?

It is simple, dynamic, and very direct, without a doubt, a good way if you want to make yourself known and/or get more clients!

Video testimonial

A product or brand is presented by someone who tried it, used it, and recommends it. It is usually a "trustworthy voice" to listen to someone we perceive as authentic and credible as an ordinary person.

These types of testimonial videos become emotional, as it is almost impossible not to identify with those people who are "like one."

Influencers video

In these times, they are very valuable and show the product more spontaneously and organically (not forced). Likewise, when someone with credibility in the internet world tells about the characteristics and benefits of a product, it generates more trust in our target audience.

In addition, they tend to have more "shares" as a video for social networks, due to the influencer's reputation. However, you have to be very careful with the influencer! Well, it is not the same as an expert in healthy cooking shows us a cell phone with great resonance for being technological.

Video with social content / contingency

In general, they cause an impact and manage to go viral quickly. The important thing about this type of content is that they make a situation visible and end up calling for action. We have to do something!

It is a real video with a strong weight due to the theme it addresses. In addition, they are sometimes testimonial, and this further reinforces the impact.

This is an example of a very effective social media video! It went viral in a few hours on Facebook, reaching more than 47 million views, and managed to bring up topics such as street harassment, family violence, and digital violence.