Josh Roa-Martinez is a 13 year veteran of the regional/national touring market as a musician, songwriter, booking agent, front-of-house engineer, tour manager and just about every other role in the music industry. He co-founded The Final Five Agency to help emerging artists better understand the economics of the local, regional and national touring scenes. Through songwriting, management and a newly launched digital marketing division, TFFA strives to further artist development in ways widely under-utilized by the traditional “label” business model.